jack.son Design

Company:

Client:

Project:

Anderson’s Furniture

Advertising Director

4-store furniture company. Responsible for all creative & creation of in-store signage, magazine ads, newspaper ads & billboard artwork; utilizing Adobe Illustrator, Photoshop & InDesign. Developed new name & designed new logo. Maintained company’s SQL based website http://www.andersonsfurniture.com. Also responsible for store and warehouse computer networks and all supporting systems.

The IFC Group

Coca-Cola / NASCAR

History Of The Coca-Cola 600

Planned, researched designed and managed production of History of the Coca-Cola 600 NASCAR Race Interactive CD-ROM. Managed 4 freelance artists & Flash programmers. Responsible for clearances of all media from 1960-1998 races. Managed production of audio & video clips. Managed 3 different CD production companies in order to make production deadlines. Responsible for creating overall project design, interface design, all marketing materials & supporting website. Set-up & configured shopping cart for online ordering. Designed, developed & managed an email marketing campaign. Worked with distributors, wholesalers & online retailers to market CD’s. http://www.theifcgroup.com/emailoffer/

Sales Marketing, Inc.

Dr Pepper / Sonic Drive-Ins

Route 66 Summer Tour Sweepstakes

Developed programs for Dr Pepper’s fountain sales customers funded by co-op dollars. Developed three initial concepts for Sonic’s Summer Promotion; which was traditionally a Coca-Cola sponsored promotion. Presented art boards & proposals. ‘Route 66 Summer Tour’ concept was selected. Headed team that developed game rules, budget, creative, collateral, prize selection, point of sale, print ads, & crew incentive. Responsible for presenting final creative & procuring sign-off on a $1.5 million budget. Promotion was peel-n-win / peel & collect that included 10,000,000 game pieces & 5,000,000 collection ‘maps’. Prizes included grand prize of a Jeep Grand Cherokee & a Jeep Wrangler for the crew incentive. Managed entire promotion, including art direction, legal, print production, prize negotiations & procurement, fulfillment & drop shipment of collateral kits to individual drive-ins, 1099’s for winners & return on investment analysis. Resulted in Sonic’s most successful promotion & an increase of 19% in fountain sales for Dr Pepper.

Sales Marketing, Inc.

Circle K

Promotional Guidebook

Developed promotional guidebook for district area managers. Promotions geared to specific goals were identified in semi-annual meetings with Circle K’s marketing department. Produced & stocked ahead of time; promotions were designed to address store issues including grand openings/re-openings, store remodels, island/pump remodels, de-branding & crew incentives. ‘Guidebook’ included sections that explained promotional basics, ordering information & each promotion’s objective, strategy, tactics & details. District area managers selected promotions based on specific needs of individual stores. Managers filled out & faxed orders. Warehoused promotional ‘kits’ were letter-shopped & overprinted for individual stores. Most promotions involved direct mail drops within a 5-mile radius of individual stores. Involved with development of individual promotions. Responsible for semi-annual meetings, budget for production of promotional collateral based on projections from those meetings, production of the ‘Guidebook’, production of the collateral, order processing, direct mail list & kit fulfillment.