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Toyota to Push Safety in Upcoming Ad Blitz
LOS ANGELES (AdAge.com) -- Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives told Automotive News last week.
Why Consumers Don't Want to Talk to You

In order to get beyond the uninteresting and, oftentimes, undifferentiating focus on product features, marketers must position their brand not within a category, but within consumer culture.
Green-Car Marketers Revving Up in Race for Eco-Friendly Drivers

NEW YORK (AdAge.com) -- Car advertising is about to take a turn -- for the green. Come this fall, drivers -- and not just Americans, but global drivers -- are about to feel the onslaught of a new crop of eco-friendly auto brands, some independent and some backed by the big car makers. Here's what you need to know about who's in the marketing seat at seven of these companies and how they're positioning themselves to consumers.